Chris Farrell Membership
Chris Farrell LLC
At Chris Farrell Membership and Chris Farrell LLC (“CFM”) we are committed to compliance with the Better Business Bureau’s Online Interest-Based Advertising Accountability Program. On this page, we will clarify the obligations of website operators (“first parties”) where data is being gathered for Online Behavioral Advertising or OBA purposes. The Digital Advertising Alliance or DAA has developed a set of guidelines named the Self-Regulatory Principles for Online Behavioral Advertising (or simply the Principles for short) as relates to first-party obligations for websites such as this one with which you, the consumer, are interacting, as opposed to actual ad networks and other similar entities, which are generally referred to as “third parties” in the Principles.
Simply put, under the DAA’s OBA Principles, first parties have a responsibility to make sure that consumers are aware that OBA activities are occurring on this website, whether by third parties displaying it in or around OBA ads on the website, or if on pages where OBA ads are not delivered, then by the first party itself. This is the purpose of the disclosure on this page. What follows are the categories of disclosure which, under the DAA’s OBA Principles, we are obliged to explain.
Please carefully read the entire content of this Enhanced Notice. We are discharging our legal responsibility by providing the information posted on this page, but it is your personal responsibility to know the law, to be informed, and to make any and all choices about your participation in OBA activities. Should you wish to opt-out of data the gathering practices and programs used on this website you should not use this website.
No Material Connection
In some cases, CFM is not receiving any compensation for writing a post or otherwise materially participating in OBA on behalf of a client company, including on this website. In such instances, we have no material connection to the brands, products or services we have mentioned.
Some of the links in the posts you see on this website are “affiliate links”. If you click on a link and purchase an item, CFM may receive an affiliate commission or be otherwise compensated for writing or publishing the post, page, article, video or other material or materially participating in other ways in OBA on behalf of a client company. In the event you should purchase something through an affiliate link on this website, it should be with the knowledge that CFM will only recommend products or services we believe add value to the readers and users of this website.
Review or Sample Copy
In some but not necessarily all cases, CFM may have received from the company selling a product or service listed on this website a review or sample copy, or one or more of the products or services themselves, in the hopes by the company selling the product or service that doing so would induce us to create a description, or write a post, or around which to otherwise materially participate in OBA on behalf of a client company, including on this website. Regardless, we only recommend products or services we believe will add value to the readers and users of this website.
In some cases CFM will participate in “sponsored posts” in which we may be compensated via a cash payment, a gift, or something else of value for writing a post, or otherwise materially participating in OBA on behalf of a client company. Regardless, we only recommend products or services we believe will add value to the readers and users of this website.
Third Party Advertising
CFM may employ behavioral tracking technology on this website. Using advanced internet tools and techniques, we may monitor and record your personal preferences for use in future interaction with you on the internet. It is your right to know that we engage in this practice, and to provide you with the information you need to opt-out of such data collection practices, if that is your personal preference. Some consumers want their personal preferences to be collected and used in future interactions, as a convenience to the consumer. Other consumers do not, and by means of this paragraph we have not only disclosed our operating practice but on this same page, above, we have given you the means you need to opt-out. IT IS YOUR RESPONSIBILITY TO DO SO IF THIS IS YOUR PREFERENCE and you relieve CFM of any and all legal liability should you fail to do so if this is your wish given we have fully disclosed our operating practices and given you every opportunity to not use this website.
Because of the evolving nature of the internet, the DAA’s OBA Principles may be modified from time to time, resulting in the need for the information on this page to be updated. We will post any revisions on this page.